Strategic management Essay Example | Topics and Well Written Essays - 3000 words - 17

Strategic management - Essay Example In this approach, resource allocation plays a major role as implementation of a plan requires wide array of resources. There has been numerous models and frameworks developed by practitioners in context of strategic decision making. This approach cannot be considered as static in nature and the models comprise of feedback to monitor execution. Strategies are designed by organizations in order to obtain valuable and unique position in the market place. Strategic management helps an organization to identify its areas of strengths that can be utilized to obtain desirable goals and objectives. In this particular study, strategic management at Nestle will be thoroughly analyzed. Nestle is a Swiss multinational company belonging to the food and beverage industry. The company has its headquarters in Vevey, Switzerland. Nestle can be stated as the largest food company in context of revenue margins. A merger of Anglo-Swiss Milk Company led to the formation of Nestle in 1905. The company has e xpanded its business operations through product diversification strategy. It initially manufactured infant formula products and condensed but later shifted into wide range of products such as bottled water, tea, coffee, breakfast cereals, baby food, dairy products, frozen food, confectionary, snacks, ice-creams and pet foods. On the other hand, the company has even done series of corporate acquisitions so as to sustain its position in the industry. Nutrition can be stated as the core principle in Nestle’s business operations. However in the current scenario more emphasis is given on this factor along with wellness and health. Individual business units and corporate wellness units of Nestle are major driving forces in Good Life, Good Food to end users. The global population has witnessed a tremendous growth and it has summed up to six billion. There have been changes in lifestyle and even living standards have improved in